About Us
We're more than just a bookkeeping firm, we're your local partner. Discover the values and expertise we bring to businesses across the Salt Lake City area.
Our Team
Our team is led by founder Jake Anderson, a licensed CPA with deep roots in Utah. Jake earned both his bachelor's and master's degrees in accounting from the University of Utah, building an academic foundation of excellence that he has carried throughout his career.
With over 20 years in high-level accounting and 30 years in business management, Jake's experience is vast. He has served as a Controller and CFO for companies across numerous industries, including software, manufacturing, and retail. Jake has extensive experience with private equity, having guided companies through three successful acquisitions.
This deep, real-world background gives our team a rare advantage. We understand what it takes to prepare a business for sale, navigate due diligence, and make the complex financial decisions required for growth.
Our Story
TradeCraft CFO was founded on a key observation from decades of working in corporate finance: most business owners are experts at what they do, but are too busy building their company to manage the small financial details. Yet, it's these details that often determine success or failure. They need more than a data entry clerk, they need a genuine financial partner.
We started this firm to bridge that gap. The goal was to take the high-level tools and strategic insights usually reserved for large corporations, like cash flow forecasting, budgeting, and detailed financial analysis, and make them accessible to small and mid-sized businesses. We wanted to help great companies build a solid foundation for the future.
That founding idea drives us today. We are committed to providing the business owners of the Wasatch Front with meticulous, organized books that make tax time simple. Our ultimate goal is to give you the financial clarity and peace of mind you need to thrive.
Our Commitment
Our commitment is built on a professional promise, to handle your finances with precision, deliver clarity you can act on, and be the trusted partner your business deserves.
Simplicity & Clarity
Financial data should be an asset, not a puzzle. We translate complex numbers into clear, straightforward reports that give you a true understanding of your business.
Trust & Integrity
The foundation of our partnership is trust. We handle your most sensitive financial data with the highest level of professionalism, confidentiality, and care.
Reliable Support
Your business doesn't stop, and neither does our support. We are committed to providing timely, reliable answers and the expert guidance you can count on.
Your Success
Ultimately, your success is our success. Our work goes beyond maintaining records to provide the strategic financial foundation that supports your long-term goals.
Are You Leaving Profit on the Table?
Let's find out. Schedule a free consultation to discuss how our expert bookkeeping can improve your bottom line.
